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Research papers

Digital natives

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
April 28, 2015
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Citation

Gontijo and Jayasundera (2015a, April 28). Digital natives. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/digital-natives


Research papers

Cultural mixology

This presentation aims to share with the research community the way we are working in City. We believe our work liberates creative energy for different marketing purposes. Our methods are based on the principles of the very first Brazilian modern art...

Catalogue: Latin America 2015: Carnival of Insights
Author: Martin Haag
April 28, 2015
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Citation

Haag, M. (2015a, April 28). Cultural mixology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/cultural-mixology


Research papers

Unclassed consumption

Unclassed Consumption is a study on the aspirations and similar consumption habits of Brazilian youngsters from different social classes. That is, references have become so alike since the emergence of the ‘new middle class' that, in a way, rich...

Catalogue: Latin America 2015: Carnival of Insights
Author: André Oliveira
April 28, 2015
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Citation

Oliveira, A. (2015a, April 28). Unclassed consumption. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/unclassed-consumption


Research papers

Desafinado?

Desafinado means going off-key in Portuguese. The song, written by Antonio Carlos Jobim and Newton Mendoca, was a real innovation in its use of unexpected dissonance in a beautiful melody. The song has become one of the most popular Bossa Nova tunes,...

Catalogue: Latin America 2015: Carnival of Insights
Author: Vivek Banerji
Company: Insight Dojo
April 28, 2015
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Citation

Banerji, V. (2015a, April 28). Desafinado?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/desafinado-


Research papers

Firecracker

We're living in an age of personalisation. Each individual has the ability to create and consume his or her own content. Media fragmentation shouldn't be a barrier for brands, it represent an opportunity to connect with consumers in their own...

Catalogue: Latin America 2015: Carnival of Insights
Author: James Conrad
Company: KANTAR TNS Malaysia
April 28, 2015
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Citation

Conrad, J. (2015a, April 28). Firecracker. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/firecracker-8382